By arkhe

Branding for Startups and Entrepreneurs – theSPACE Podcast

I had a great chat with Troy Haines and Hamish Sterling on their theSPACE podcast.

theSPACE is an entrepreneur, business and innovation hub in Cairns, and Troy and Hamish have started a weekly podcast to deliver some great info to people looking to start or improve their business.

Building your brand and influence online – it doesn’t have to be expensive

We covered branding for new businesses and entrepreneurs – covering the essentials to get starteed (without breaking the bank) – I also shared some tips on essential Social Media for building your personal brand online.

We talked about why you need a digital brand when you are starting a new business – and why you don’t want to over-invest in your brand until you are very clear about what your vision for the business is. This often means having some sales, as your customers are the best people to get feedback about your products and services and your branding. Many people make the mistake of building the perfect company, product or service, only to find there isn’t demain for it.

We touched on personal branding and the role of social media in building a professional personal brand footprint.


Check out the Dallas McMillan – Branding  interviewon theSPACE Podcast here and subscribe to their podcast!

You can also check Troy out at theSPACE